Blog
Essays on community ops, AI, and how we ship.
Long-form thinking from the team. No growth hacks. No listicles.
2026-04-12· 4 min read
Why we built for Telegram + WhatsApp first.
The audience that actually shows up in 2026 isn’t on LinkedIn. Here’s where they are — and why most tools are missing them.
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2026-04-05· 6 min read
AI moderation without the false-positive tax.
Running two classifiers in parallel + a human review queue gets you below 2% false-positive rate. Here’s the math.
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2026-03-22· 5 min read
How we calibrate the AI to your voice (and not ChatGPT’s).
Five few-shot examples beats a 200-word style guide. Twenty examples + a fine-tune beats everything.
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2026-03-08· 3 min read
A Bloomberg terminal designed by an art director.
Our design brief, in one sentence. And why editorial density matters more than minimalism.
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