Use case · Media

Ship breaking news to every room at once.

Cross-post breaking news to Telegram channels and WhatsApp groups simultaneously. Schedule the week ahead. Measure which headlines actually convert.

60s
from brief to published
2.3x
engagement on platform-tuned variants
8
rooms in parallel
Before

The pain.

  • News breaks — someone manually copy-pastes to eight places
  • Headlines that trend on one platform, tank on another
  • No way to A/B test the opening sentence
After

The win.

  • +One editor, one brief, every room ships in under 60s
  • +Per-platform headline variants, tested and measured
  • +Real-time engagement pulse on the newsdesk screen
We put Veluxa on a TV in the newsroom. Now it’s the first thing editors check in the morning.
R
Rafael Souza
Digital Editor · Parallel Media
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